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Young Lions

This was our response to The 2010 Young Lions finalist 24 hour brief. The task was to communicate to young teens the ill effects of binge drinking. With this in mind we developed a Rorschach inspired double page spread to show them bingeing is quite literally poisoning them.

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Young Lions

These concepts netted us a finalist in 2010 Young Lions Competition, and an invitation to participate in the 24 hour brief. GetPrice gives you the power to question every price. We proposed a belly band around the paper, with starburst stickers. You could peel off the stickers and use them to ‘discount’ any item in any advertisement inside the paper. This ‘parasitic’ campaign hijacked the common use of the starburst we love so much, using it as a tool to…

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Young Lions

These concepts netted us a finalist in 2010 Young Lions Competition, and an invitation to participate in the 24 hour brief . Finding the best price can be a puzzle. Getprice saves the time and energy required for searching for that elusive best deal. We have used innovative media placement and created a word puzzle that engages the reader and reveals Getprice as the solution, spanning all the retailers.

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Iron Chef Battleground

I’m a little bit obsessed with Iron Chef. This poster plays on the absurd battle ground which is Kitchen Stadium.

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Vanguard Fashion

Australian premium street wear label Vanguard symbolises a melting pot of alternate sub cultures fusing surf, skate, fashion, rock, grunge, new wave and hip hop. The label has evolved since its birth in 2005 to become a beacon for progressive free thinking and youth spirit. Vanguard is reaching new heights, having their threads stocked throughout Australia, New Zealand, USA, Japan and Indonesia, and have recently seen a successful launch of their online store. The future is bright for Vanguard and…

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QueensPlaza Campaign Spring/Summer 2011

A campaign developed for QueensPlaza which ran throughout Australia during Spring/Summer 2011. The campaign appeared in numerous premium publications and was rolled-out across Brisbane. The concept reflects a throwback to vintage fashion, styling and lifestyle which the centre celebrated over the season.Her posture and her expression oozes playful confidence, rather than brazen sexuality.

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QueensPlaza Campaign Autumn/Winter 2012

A campaign developed for QueensPlaza which will run throughout Australia during Autumn/Winter 2012. The campaign will appear in premium publications and will be rolled-out across Brisbane.The vibe here is naughty aristocrat. She’s crashed the dinner party and all the guests have rushed out in shock. The model throws etiquette out the window, minding nothing, much less her manners. Her bearing is ultra-confident, her look is high glam – she’s the ultimate alpha-female, totally owning the room. You desperately wish you’d…

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QueensPlaza Vintage Postcard

To celebrate a vintage fashion and styling exhibition at QueensPlaza, we took the brand back to a bygone era by printing gorgeous vintage postcards. I teamed up with Melbourne based company The Hungry Workshop who operate a Heidelberg Windmill Platen circa 1970. This fantastic machine has delivered a unique and quality press printed postcard.

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Jupiters Banquet Menu

The Jupiters banquet menu is a premium and comprehensive document which offers personalised options for clients wishing to hold functions.The photography incorporated typographic details as a key feature throughout the menu’s different categories. Each heading was either stitched or screen printed onto a element within the shot.

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AWARD School

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